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The differentiation should be open source, nonprofit, and ethical.

As a shady for-profit, there is none. That's the problem with this particular fraud.

Why is profit bad? You can be open source, ethical, and for-profit.

If you start out as a non-profit, and pull a bunch of shady shenanigans in order to convert to a for-profit, claiming to be ethical after that is a bit of a hard sell.

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