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> My guess is that adblock became too easy on smartphones

Not within native apps. Your only option is essentially dns/hosts based on both platforms however this can also be done on the router. On Android there is ReVanced I guess. But these are almost as technical as a pihole. What is the percent of people who know of DNS based adblock but not pihole?

Edit: And DNS adblocking can be done on android tv.

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Sure, but I've never had a 'standard router' with support dns blocking. I know you can do this with something like pfsense, but that's not that common.

You also have the option to put a piehole in your network. It is pretty easy if you have some technical knowledge but I would say that it is generally out of reach for the general population(non-tech folks).

But on android you just open the settings, search for 'private vpn' and paste an url. This is way easier to do for someone with no technical background. Even chatgpt should be able to correctly guide you through these steps.

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