As an example, when I went to college tuition prices were already ridiculous. I got in to some good schools but ended up going to my local state flagship purely because of price. I was able to pay off all my loans and have a good job as a software engineer. Compared to my brother who went to a private school, he is 3 years older than me and makes the same amount of money as me, and is still paying off his loans.
Of course where I live in NYC there's still this smugness from those private university grads when they hear where I went to school. As though the US News and World Report rankings are some kind of way of deciding your self worth. Wow, you school is ranked #36 and mine at #42? You must be a smarter and more valuable person than me! Except... we work at the same place and live in the same area. But I don't have any loans to pay. I guess for some people it's not about the cost.