So you are just a simple GB citizen and some external site blocked access by country affiliation?! Is there any practical reason for blocking access to that site by geotargeting?
The government announced "plans to fine Imgur after probing its approach to age checks and use of children's personal data" in September 2025 [1]
Are you telling me those were unrelated? How are you going to fine a website over age checks without the law that requires age checks?
I guess you could be saying that the regulators were carrying out legal duties like blind automatons, without giving a thought to the way their requirements would have to be met.
It's an entirely different piece of regulation to the "horror" of the OSA.
It's not hard - you're not allowed to target adverts for children - if Imgur aren't able to agree to that, they are within their rights to decide they don't want to properly safeguard the private information of children and withdraw from the market. That many other providers haven't thrown their toys out of the pram and complied with the law would show they decided if they can't tailor ads to children they wouldn't be able to turn a profit in the UK.
As others have mentioned, Ofcom is responsible for enforcement of the OSA - but the investigation against Imgur was carried out by the ICO.