That and the fact they can self-fund the whole AI venture and don't require outside investment.
Arguably main OpenAI raison d'être was to be a counterweight to that pre-2023 Google AI dominance. But I'd also argue that OpenAI lost its way.
They do voluntarily offer a way to signal that the data GoogleBot sees is not to be used for training, for now, and assuming you take them at their word, but AFAIK there is no way to stop them doing RAG on your content without destroying your SEO in the process.