They are a bigger deal in a sense because they remove the need for all the scaffolding MCPs require.
E.g. I needed Claude to work on transcripts from my Fathom account, so I just had it write a CLI script to download them, and then I had it write a SKILL.md, and didn't have to care about wrapping it up into an MCP.
At a client, I needed a way to test their APIs, so I just told Claude Code to pull out the client code from one of their projects and turn it into a CLI, and then write a SKILL.md. And again, no need to care about wrapping it up into an MCP.
But this seems a lot less remarkable, and there's a lot less room to build big complicated projects and tooling around it, and so, sure, people will talk about it less.