How much do you think the EV1 cost just to build?
I don't know, but I'd bet it wasn't "cheap second car" low.
I don't know, but I'd bet it wasn't "cheap second car" low.
On top of that I'm pretty sure the unit economics were firmly in the negative, even discounting the R&D costs.
They were pretty remarkable though—I got a chance to drive a pre-production one at a ride-and-drive a year before and was super impressed.