Imagine an alternate universe where Amazon has a similar interface. It would be the most amazing tool.
But McMaster and eg Amazon are optimizing for different things. McMaster knows its clientele isn't going shopping, they're solving problems. As such, McMaster focuses on helping your solve your problem and get back to work. Amazon, on the other hand, is focused on just selling you "as much 'anything' as possible" and wants you to spend as much time there as possible in the hopes that you'll stumble on an impulse buy.
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Lovely. If only the rest of the web looked like this.