Part of the reason more people now understand how to use jellyfin etc is because they have been used to doing it with netflix and other apps etc for 10+ years
Kodi's got some really weird UI choices going on. I don't think it's the case that Netflix-alike UIs are anywhere near equivalently bad, but people are able to use them anyway just due to familiarity. I think Kodi's is simply a lot worse.
Even the parts of Jellyfin that don't resemble Netflix (as there's no user-facing equivalent in Netflix)—the server & library management portions—I find vastly easier to use than Kodi's equivalents.