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This could also be a guide for how to win elections. But it's a huge undertaking. Learning their mythology and being dispassionately conversant in it is not easy. To completely erase your ego and work only in pursuit of manipulation... Well, it's no surprise to me that it's a job, and that they aren't trying to do it on their own families. It's not clear you should try to do that to your own family.
But to win elections, we do have to reach across to people who are conditioned a certain way, and to do that you'll need to know yourself very well, especially your relationship to the forces that condition you
I liked they philosophy of basically engaging in deep, true good faith understanding of the person's view and group, as well as for the deprogrammer, leaving as much of your personal beliefs at the door, and accepting that you can't really know truth, that truth is more a feeling.
For the MAGA folks, there are many things about their ideology that are easy to agree with in isolation, and easy to understand if you comprehend their misunderstanding of reality. Suspicion of government? Makes sense! Desire for greater affordability? Of course! Nationalism, anti-globalism? Once you strip away the antisemitic tropes of anti globalism and the racist tropes of nationalism, it's perfectly understandable to ask why billions of your tax dollars are being spent in other countries on things that don't affect you in the slightest.
What I wonder moreso though is the ability of the somewhat neutered American liberal to check their own beliefs at the door. American liberalism seems hyper focused on aesthetics and strongly opposed to practical leftism, or really anything that challenges neoliberal dogma around Statism or Capitalism. I see American liberals shoot themselves in the foot with this all the time, and I fear they don't have the strength to make it through the first five seconds of the weird bits of a Trump supporter's beliefs without immediately fighting on aesthetic grounds.
I'm by no means an expert in this and in fact I hunger for these conversations so I can learn more about how to bridge the gap, so I can dig to the material conditions issues underlying the vast majority of most Trump supporter's concerns. The whole "drain the swamp thing," I mean, was it wrong? The entire government seems to have been cozied up with Israel at best and Epstein at worst! So how do you get to talking about that with them to where you get them to understand that their favorite republican politicians fall right into that pool, without first acknowledging the reality that the same is true for politicians "on your side?" At least to some extent. I fear "vote blue no matter who" ideology has short circuited the ability of American liberals to have genuine conversations with oppositional points of view.
Something I've noticed is that a lot of conspiracy theory is "exactly wrong": people will identify something which does have a real true problem to it, usually to do with elite unaccountability or widespread public lying, and then - without evidence, or using one extremely flimsy link - attach it to someone who least represents that problem. Thereby effectively covering up for all the other crimes.