Their only real product is advertising, everything else is a pretense to capture users attention and behaviors that they can auction off.
If Google doesn't adapt, they could easily be dead in a decade.
My primary workflow is asking AI questions vaguely to see if it successfully explains information I already know or starts to guess. My average context length of a chat is around 3 messages, since I create new chats with a rephrased version of the question to avoid the context poison. Asking three separate instances the same question in slightly different way regularly gives me 2 different answers.
This is still faster than my old approach of finding a dry ground source like a standards document, book, reference, or datasheet, and chewing through it for everything. Now I can sift through 50 secondary sources for the same information much faster because the AI gives me hunches and keywords to google. But I will not take a single claim for an AI seriously without a link to something that says the same thing.