I see why you'd think this, but I disagree. In my opinion it's two sides of the same coin, and the key moral question is whether you use those skills in a moral way. I've seen both well-meaning and charismatic people and not so well-meaning charismatic people, and at the end of the day I believe that charisma is a powerful tool, but it's not fundamentally good or bad.
Social interactions have always felt like a game whose rules I don't intuitively understand, and I've always envied people like my wife who handle it much more naturally and fluidly. The same way that I'm comfortable and capable in analytical settings, they navigate social settings with just as much finesse. I've personally spent a big chunk of my adult life trying to learn to navigate social interactions more comfortably and more intuitively, so I can see some parallels with what the author writes about. (For the record, I'm neurotypical, just awkward.)
For most people I don't think it's about charming, manipulating, or gaming social interactions, I think it's about wanting to make connections and friends because that leads to being happier.