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Why is this post not full of data and heatmaps to support this case? All I see is a "conversion" expert trumpeting anecdotal and gut opinions, without any supporting data one way or the other.

I'm not saying he is necessarily wrong, but this is an extremely broad generalization that is not backed up with any evidence in the post itself.

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Exactly my thought. Also another thing, here's a guy preaching not to use carousels when his own web site has those cheesy banners that follow scrolling. For one thing hth OP understands usability as much as the guys who misuse carousels.

Also, the site uses images to quote text from other sources. The credibility of the actual content went very close to zero in my eyes, right there.

The banner that pops up as you near the end of the article? Yeah, on my phone that was impossible to close in landscape and I had to "chase it" in portrait. Instead, I just closed the article.

And which is it - "users don't see carousels because of banner-blindness", or "users don't see anything but carousel animation because of lizard brains"?

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