I am a "customer". I think about purchases, research if its sufficient, and will actively walk away if the deal is garbage.
At this time, all electric cars seem to be a DRM ridden hellscape, and/or a surveillance platform on wheels, and/or 100% remote control by mothership, and/or subscription hellscape (heated seats, better battery).
I'll take my ICE mostly mechanical cars thankyouverymuch, as they are more repairable.
I'm following the body of capitalist thought, as you can see here:
https://uk.indeed.com/career-advice/career-development/consu...
They are demonstrably very different. And from a 10000 foot view, consumers are reactionary and impulsive and easier to control.
Customers are the ones who give thought in how they purchase.