Each day in 2012-2014, a middle school girl in Scotland took a picture of her school lunch and wrote a review on her blog, including number of hairs and insects. The headmaster of the school told her to stop taking pictures of her lunches. So she published a note, "Goodbye". That got some small publicity. Then the local town council backed up the headmaster. More publicity. Politicians became involved. National press coverage. Coverage in Wired. "Time to fire the dinner ladies" article in a Scottish tabloid. Worldwide press coverage. BBC interviews. Girl wins "Public Campaigner of the Year award". Headmaster in trouble.