What's bizarre? Per your own statement, "They sold cheap" as soon as they encountered some hardship, so it is quite understandable to not trust they'll behave differently this time around.
https://9to5google.com/2025/01/27/pebble-smartwatch-2025-goo...
Nobody is perfect, and running a small hardware startup is difficult. I'm not saying Eric and co are perfect, but it seems like he's been fairly forthright about the mistakes made at Pebble[1] and what Core aims to do better.
Shit happens, people make mistakes, Apple/Google decide to compete with you and/or lock you out of parts of their garden.