This is a rather bizare take. Pebble turned down a massive deal to keep doing their own thing. They sold cheap after they were going down because they had too mich staff, and not enough sales. Which Eric has said many times, and can even be found on his blog.

Then, when they were being sold, instead of shutting down the Pebble store and basically bricking all Pebble watches, they intentionally opened it up to make it possible for community support. Which is where Rebble stepped in.

Bizarre and disingenuous take. That really doesn't take into account Pebble's actions, much less their words.