Yes, it's very bad. And it's not organic. People in this very thread say that they have no choice but to use LINE. I don't know how exactly it rose to prominence in Asia, but for example in Russia people are now being forced to use the state-developed MAX. You only actually force a part of society - various state clerks, military, police, educational workers, schoolchildren, students - and they, together with their relatives, are numerous enough to leave no alternative for others by making it a de facto communication platform (while other messengers are incrementally blocked and require a VPN, which is a no go for the non-tech-savvy since regular VPNs are outlawed and blocked as well, and setting up alternatives like VLESS implies buying a VPS abroad - and the payment options are virtually all gone as well).
I believe this is the result of the current world leaders' agenda to close down and isolate countries and make as much chaos as possible by stirring local nationalism, setting up nations against nations, impeding international communication, perpetrating local atrocities while the rest of the world stands aside indifferent or doesn't even know the full extent of those, etc. And this scattered world will still be owned and milked by global entities, that's where the hypocrisy is.
If anyone's been living under the rock, I recommend that they check the news - too many rabbid talking heads are in a runaway warmongering mode now and have moved the Overton window enough to say in all seriousness that war between Europe and Russia, USA and China is not just possible, but inevitable!