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But practically speaking, is Meta going to be generating text or video content itself? Are they going to offer some kind of creator tools so you can use it to create video as a user and they need the compute for that? Do they even have a video generation model?

The future is here folks, join us as we build this giant slop machine in order to sell new socks to boomers.

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For all of your questions Meta would need a huge research/GPU investment, so that still holds.

In any case if I have to guess, we will see shallow things like the Sora app, a video generation tiktok social network and deeper integration like fake influencers, content generation that fits your preferences and ad publishers preferences

a more evil incarnation of this might be a social network where you aren't sure who is real and who isn't. This will probably be a natural evolution of the need to bootstrap a social network with people and replacing these with LLMs

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