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In the context of the article de-appling is what you should do after de-googling.

'Appling' - using Apple products. In this case iCloud SaaS products I believe.

https://archive.is/8SI66 if you don't want to wait

"Apple-ing"

turning a name into a verb is common these days

You mean verbing a noun ?

Verbing weirds language.

The trees are really sneezing today.