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Comment by loumf | Hacker News Reader

Raise prices (well, wait 2 days, so I can get my purchase through) -- I just sent a note to my boss that this is a no-brainer for the $999. And, we already do email campaigns like this, and probably do 80% of what you are going to suggest (at least), and we only have 3 people that would directly benefit from knowing this -- but, we think it would be a nice perk to employees to see the course.

Quote from co-worker: "It would be worth it even if we learn one new, non-generic thing to try" Of course, we sell software that goes for $x0,000+, so anything that moves the needle with leads ROFLstomps $999.

(I have been waiting to write a response to patio11 like this for a while)

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> I have been waiting to write a response to patio11 like this for a while

I believe it's also the first time someone other than patio11 has used the word "ROFLstomp" on HN ;)

I just want to mention that I really appreciate both this advice and your other comment below, and am starring it for future reference.

How does one save comments on HN? Do you access via some sort of overlay app with better functionality than the vanilla site or do you just bookmark stuff to your browser (or pinboard or whatever)

I think some people like Delicious but I actually use notebooks for this sort of thing.

If you can't believe how cheap it is now, you should have seen the pricing structure that he was proposing until a number of his friends said "Have you been LISTENING to your own advice over the last 5 years?"

Yeah, my first response to seeing the price was "WTF? Raise your prices!" as well. I was expecting a number somewhere in the four figures.

I mean, I was only checking on the price out of curiosity because I'm a broke student who doesn't even sell software, but if a broke student's first response to your offering is "Hey, that's actually only a little bit too expensive for hours worth of instructive entertainment!" to the point where I was tempted to buy for like two seconds, you can be sure that you could extract a whole lot more money than that from people who'll get actual business value out of it.

> Of course, we sell software that goes for $x0,000+

Well that makes it a no-brainer. OTOH sending a note to my boss when our SaaS offering is $9/user/month would be a much harder sell.

What's your lifetime value -- 3 years is ~$360 -- so 1 more customer certainly justifies this price.

Also, I guess my suggestion is to have a more expensive option for those that are going to get a lot of value out of it. Even just segmenting 5/10 users vs. Enterprise would probably have us buying the enterprise version (I am part of a giant company)

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