Those other smart TV companies write shit software that performs terribly on bad hardware and may have ads - YMMV but that's not really "worse" than Apple's anti-steering clauses concealing massive fees on ATV apps like Plex or ESPN and causing half the western world to revise their competition laws to outlaw many of their practices. It's just bad for different reasons.

super ultimately, the choice of platform of trust is about farming long enough to get monopoly lock in and then slot in a MBA to convert that trust to cash.

Anyone who see anything other than enshittification is living on the same month-to-month timeline that capitalism wants in their consumers.