Nice find, I'll add the name to my list.

I don't know about everyone else, but I find that I hate having to hold my e-reader. Also some years ago when I had 3 months of recovery time for a back operation I bought a tablet holder, which I have since attached to what is now my reading chair.

You can also now get some really nice magnetic y-shape arms that you rest on a table or surface (or wrap around something) that can hold a light e-reader magnetically without trouble.