Maps is just one item in the iPhone launch that doesn't look to good for Apple. Sure, they are going to sell millions of iPhone 5s but it's the little things that have just never happened:

1. Maps is in beta, when Apple never let anyone see anything without polish.

2. There were no cases or accessories in the Apple store. Best Buy has third party stuff as do other stores. But that is money left on the table for someone else to pick up.

3. No adapters. The local Apple store didn't get any and doesn't expect them for weeks.

I half-joked to my wife that this post-Jobs era is already starting to unravel. Only half because I worry I am right and I don't want to be.