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Yes, I agree that ads in maps would be a bad customer experience.

But "The customer experience was all-important" is a bit reductionist. The hockey puck mouse stuck around for years after it became clear it was a poor customer experience. And I have cursed desktop Macs countless times for having all their ports in the back, because Jobs disliked seeing them, customer experience be damned.

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Or how the iphone 4 antenna was obstructed by normal holding of the phone (including poses in apple marketing materials), and then steve just told everyone they were holding their phones wrong.

Yeah. The phone was faulty from a hardware design standpoint, and the manner Steve Jobs handled it was bad. But he was correct on one point:

Every other manufacturer at the time had a paragraph and illustration in their manual telling people not to hold their phone in a certain manner.

I think much of his bad attitude came from this fact that he felt Apple was unfailingly singled out.

>Yes, I agree that ads in maps would be a bad customer experience.

If I search for a nearby cafe on Apple Maps it pulls in data from Trip Advisor. I suspect you could provide a better experience than that even with ads (although I doubt they will).

Ads are a good way to be spammed with low-quality options that choose to pay apple.

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