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It doesn't matter what Steve Jobs would or wouldn't do, Tim Cook took Apple to a $3T company and that's where we are.

Money isn't everything. We can, and should, shun businessmen who try to eke out every ounce of profit by making their products terrible.

Yeah every action a company takes is immediately and completely reflected in the market cap /s

It should be, or, to be precise, everything it is publicly known to have done is reflected in its share price.

its called the semi-strong form of the efficient markets hypothesis.