The submission you're commenting on seems to indicate some movement at least, from a very large company that seems to be moderately popular already because of built-in Zigbee support. So if anything, the tides are somewhat turning, but as always with standards, it takes a long time for end-user products to actually appear on the market.
i don't think it does, or that it's even trying to. the problem it's trying to solve isn't the power user who's already got a home assistant server running. matter/thread is for the person who buys cheap smart home products off amazon and ends up with a half-dozen poorly-translated proprietary apps on their phone to manage it all.
for companies that make some appliance and don't have aspirations to be a smart home platform, matter and thread gives them an easy way to get their device into the apple or google home apps and check off the "smart" box on the spec sheet without having to build an app and run servers.