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And exactly how would this ever extinguish other email services?

So, its a long game - make it generally irritating for people to use other services. Every time they introduce a feature, make it opaque and difficult to implement. Other services, other MUA's have a hard time keeping up. The users get frustrated that things dont work: "I don't get these stupid emails in Outlook" "LibreOffice doesn't display my document the same" "Firefox doesn't show the page properly" => "Can we just use Outlook/Word/Edge"

> Every time they introduce a feature, make it opaque and difficult to implement.

Is that the case here? It sounds from my limited understanding like this is not difficult to implement and is even easier to turn off.

I understand the EEE model and the concerns with it. I just don’t think this fits that model. This is just a feature.

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