(1) Massive expansion of budget (100 - 1000x) to support empire building. Instead of one minimum-wage sysadmin with 2 high-availability, maxed-out servers for 20K - 40K (and 4-hour response time from Dell/HPE), you can have 100M multi-cloud Kubernetes + Lambda + a mix-and-match of various locked-in cloud services (DB, etc.). And you can have a large army of SRE/DevOps. You get power and influence as a VP of Cloud this and that and 300 - 1000 people reporting to you.
(2) OpEx instead of CapEx
(3) All leaders are completely clueless about hiring the right people in tech. They hire their incompetent buddies who hire their cronies. Data centers can run at scale with 5-10 good people. However, they hire 3000 horrible, incompetent, and toxic people, and they build lots of paperwork, bureaucracy, and approvals around it. Before AWS, it was VMware's internal cloud that ran most companies. Getting bare metal or a VM will take months to years, and many, many meetings and escalations. With AWS, here is my credit card, pls gimme 2 Vms is the biggest feature.