I remember articles discussing how Steve Jobs was hated by Wall Street since he prioritized consumer experience above cost cutting and shareholder returns, while Tim Cook is loved by Wall Street since he prioritizes cost cutting and shareholder returns above consumer experience.
I don't think Cook is into cost cutting.
1. Almost no layoffs.
2. Burnt money on Apple car
3. Burnt money on Wireless charger
4. Burnt $5B on Apple Park; Original budget was $1B
5. And, so many other research areas.
Check the box contents of the first iPhone versus the latest iPhone.
>4. Burnt $5B on Apple Park; Original budget was $1B
Apple Park started under Steve Jobs.
>5. And, so many other research areas.
Their research is also mostly to cut costs. Develop a modem, not to sell modems and beat Qualcomm on the market, but to stop giving Qualcomm money and keep it for themselves as extra margins. Etc.
(Yes, I know there are already some ads. That’s not evidence that they’re going to put $100bb more in.)