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There's no St. Jude's Non-Cancer Cancer Research because that would be fucking stupid. Similarly, there is no "coding for white guys". Well, there is, we just call that the entire industry.
Source: I am a white man living in America.
It seems you're also making a false assumption that since "white guys" make the majority of the industry that means all kinds of "white guys" are properly represented there. But I don't see colors or genders like that.
We do have those programs ("coding for people who work manual labor jobs living in rural America") already and we have for quite a long time.
You bet your ass black Americans see color, because they're reminded of it every day. In our policies, communities, and workplaces.
Also: I agree such a program would be great, but it's not an either or type thing. We can, and do, do both.
This crab bucket sort of whiney baby mentality of "daaaad why do THEY get stuff?" is destructive. It's literally anti-solutions.
Making everything worse across the board for everyone might be fair, but it's also shitty and intellectually lazy.
As if any of the tech companies would have had even a fraction of their success if they were ran like a Truth Social forum...