I always install AutoHotkey if I have to use Windows for long periods of time. Interestingly, the bindings are so intuitive that I had actually come up with the _exact same_ bindings as macOS without knowing they existed. Imagine my surprise when I switched to a mac and found out they were there natively!
However, a magazine article, or even a blog where the author cares might include all: printer quotes instead of straight ones, en/em dashes, ellipsis as as single character and many more. If suddenly half of the web is filled with shallow content dressed up in certain styling, people are right to feel something is not right.
OPT+SHIFT+- on macOS. It's no more difficult to type than a lot of other punctuation/common symbols.
I’ve always enjoyed the style that em dashes and semi-colons add to a piece of writing and it was what made me start using them. It was always notable to me when I noticed them in someone’s else’s writing, which was always rare.
A good reason to also start using em dashes wherever inappropriate.
If most people are used to reading social media and texts from their friends and maybe subtitles for movies, an em dash is practically never going to appear, and so when everyone and their dog start using them, well, it’s obvious something is up.
Whereas the more literate individual used to consuming writing for pleasure will have seen them regularly, and may even have employed them while writing.