But now, people are quite happy to put their app in a Docker container and outsource all design and architecture decisions pertaining to data storage and performance.
And with that, the likes of ECS, Dynamo, RedShift, etc, are a somewhat reasonable answer to that. It's much easier to offer a distinct proposition around that state of affairs, than say a market that was solely based on EC2-esque VMs.
What I did not like, but absolutely expected, was this lurch towards near enough standardising one specific vendor's model. We're in quite a strange place atm, where AWS specific knowledge might actually have a slightly higher value than traditional DevOps skills for many organisations.
Felt like this all happened both at the speed of light, and in slow motion, at the same time.