Remember, the video hardware rendered text mode full-screen, and it had to be reconfigured to change to a different number of lines and columns. Only specific sizes were supported.
If you made a custom font you could also have more diversity in the number of rows too but this was rarely done.
Eventually different text modes became available with higher resolution video cards and monitors. 132 columns of text were common but there were others.
Most games at that time used mode 13h which was 320x200 with 8-bits per pixel which therefore indexed into a 256-colour palette (which could itself be redefined on the fly via reading from and writing to a couple of special registers - allowing for easy colour-cycling effects that were popular at that time). Here's a list of the modes: https://www.minuszerodegrees.net/video/bios_video_modes.htm
https://www.atarimagazines.com/compute///issue138/124_Laptop...
It ran the DOS text screen in VGA graphics mode, with soft-loaded fonts, but this also permitted all kinds of extra modes -- iff your DOS apps supported them. Some just read the screen dimensions and worked, some didn't.