And if my disclosures aren't enough for you, here's the FTC explaining how it would be illegal for an AI vendor to pay someone to write something like this without both sides disclosing the relationship: https://www.ftc.gov/business-guidance/resources/ftcs-endorse...
You don't need money, just incentives and network effects
And yeah, blogging does kind of work on incentives. If I write things and get good conversations as a result, I'm incentivized to write more things. If I write something and get silence then maybe I won't invest as much time in the future.
I wrote about how good skills are... but pointed out the flaws in MCP at the same time. Anthropic have invested way more in MCP.
I called out Claude Haiku 4.5 as being more expensive than previous Haiku models when the thing I was hoping for was something that was price competitive with GPT-5 Mini/Nano and Gemini Flash Lite.
NVIDIA sent me a review unit of their Spark and I wrote about how hard it was to get CUDA and Arm working together.
OpenAI invited me to DevDay and I published a GPT-5 Pro pelican that took 6 minutes and cost $1.10 cents, plus made fun of their terrible track record for announcing and then failing to ship revenue sharing on a livestream: https://www.youtube.com/live/M6paPiur4yQ?si=XXKkIKY2J71QCJKW...
The reason I get invited to stuff is that I'm a trusted independent voice in the space. The labs appear smart enough not to expect me to throw away my credibility for a free event ticket or early preview access to their launches.
More importantly: I don't value early access or event invitations very highly. If a lab stopped inviting me to stuff it really wouldn't affect me much at all. Might even help give me some space to focus on other things!
I don't particularly try to be unbiased because I don't think that's an achievable goal. What I aim for instead is honesty and truthfulness. I try very hard not to put false information out into the world, and when I do that I work hard to retract it - here's a recent example: https://simonwillison.net/2025/Oct/7/gemini-25-computer-use-...
I'm also take care to disclose things that could potentially influence my coverage, even if I don't personally think they influenced what I wrote.
What matters most to me is that I have an audience who finds me credible and trusts me not to mislead them, either accidentally or on purpose.
That's why I'm defensive against accusations of being a paid shill, which crop up on almost a weekly basis at this point.
Are we going to have a break out the dictionaries again?
Now how is it bias? Well, it's in your own answer. You are literally claiming things based on what you believe them to be, not based on what they likely are. For the latter, we'd need a longer timespan and more usage data. So you fiddled with it a bit in a timespan of a week or so and based on this tiny sample, came to a conclusion, that as you specify is your belief, but not really hard data. That is quintessentially what a bias is. Or to borrow from Mirriam-Webster again: an inclination of temperament or outlook especially : a personal and sometimes unreasoned judgment : prejudice
I do have a relevant bias here I guess: I'm biased towards the pattern of granting an LLM the ability to execute commands in a Unix-style environment. I've been a huge fan of that approach ever since ChatGPT Code Interpreter launched in early 2023 and I'm excited that skills further solidifies why that pattern is such a good bet.