>The latter has been in decline since around the mid-90s.

I'm curious about this. Do you have a reference for this? What is in decline specifically? Number of people drinking sugary soda? Number of sugary sodas consumed per person (on average)? Amount of sugar consumed by drinking sugary soda? I'm curious because it seems the amount of sugar per can of soda has drastically increased since the 90's. If my memory serves me well, a can of soda 20 years ago was like 26g of sugar, today they're like 53 g per soda. At least in the United States.