I don't mind corporate branding in general, e.g., if a company makes a great app, why shouldn't they be allow to put their name on it (in an appropriate place)? (And I do think great apps should have more memorable names than "Photo Editor".) (And I'm not sure I get the connection branding has to "Freedom of Choice"?)
But, to your point, even I'll admit the fact that the Photoshop is called "Adobe Photoshop 2025" is annoying lol.