It is priced to be a pack-in with seats of Dassault 3DEXPERIENCE, but Meta's experience has been that the VR consumer is price sensitive which is why they followed up the MQ3 with the cost-reduced MQ3S.
I think Apple is looking at this the way they look at AirPods (something you stick in your ears to modify and augment your hearing) which is good and monitors, which is bad. Apple's always sold a tiny number of monitors with astronomical margins which looked like a good business because they didn't have to invest in product innovation to make them the way they do for the AVP -- and they didn't need software developers to invest in product innovation for their monitors, but the AVP absolutely requires it. And if they aren't shipping enough units, who is going to make software for it?