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But this isn't just ads. In fact, I doubt it's even primarily ads. I like this functionality a lot, as long as I can turn it off. I like being able to quickly press a key then search Amazon. It's a great new feature for me and I'm happy it's included.

A lot of people are upset, but this isn't like having a banner ad on the desktop. It's a real feature, just with a nice side effect for Canonical.

If it's ever any harder than "apt-get remove --purge" then you'll have a problem worth complaining about. Until then, meh.

"you just know that they will find a way to make it hard to turn off"

What makes you say that?

Classic slippery slope fallacy. Until it's actually hard to turn off, this argument is meaningless.

Privacy concerns aside, in what ways does this actually worsen the user experience?

Being profitable is not a 'shortterm end'.