Big Tim has been killing it lately, and by killing it I mean being the Brian Krzanich of Apple.
The jury is still out if Apple TV will ever make a significant profit. Tim had a dream.. an expensive one but Apple was and is swimming in cash and running out of people to sell an iPhone. I get the "being a media & services company" hustle, selling overpriced hardware can only get you that far, but burning so much money on actors and production to get some -> limited <- catalog of good movies and shows, I don't get it. "Media" is actually a very though business.