> *Apple TV* is available on the *Apple TV* app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, *Apple TV*...
Like it becomes rebranded as a type of HomePod. Or something like Apple TV Hub.
To me, this is a signal they are moving away from the app's attempt at trying to be where folks go for ALL the streaming apps. It's more a recognition that MOST (not all) people prefer to go to Netflix for Netflix content, for Disney+ for Disney content, etc. They weren't able to pull off being a competitor and also the neutral place for everything, which is maybe good. I'm expecting a redesign.
?? It's super popular and it's been around for almost two decades.
On the other hand, it's generally crystal-clear from context whether you're talking about the susbscription service, hardware device, or app.
It honestly seems less confusing than trying to remember which one has the '+' and which one doesn't. I don't mind it.
The real question now is, will Disney+, Paramount+, ESPN+, etc. follow suit? It always was a weird way to identify streaming.
Imagine being able to speak this truth to power at Apple. I imagine its just easier to let everyone do the weird minimalist thing, make confusing names like this, and let support handle the angry and confused phone calls. The C-suite keeps the "Of course we kept true to Steven's vision," PR thing, but imho, the product suffers.
I really would love it if Apple went more towards the middle, at least on naming products. What Macbook do you have? Who knows! Even putting the model number on it seems like an affront to this aesthetic and people have to literally either squint or zoom in using their phone's camera to be able to read the tiny text printed on these devices.
It sometimes feels like Apple went from minimalism inspired industry leader to a weird cargo cult-esque over-correction.