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Comment by shiandow | Hacker News Reader

I think ransom is also a bit of a misnomer that the hackers deliberately use to frame the transaction in a more positive light.

I mean, it's just extortion. Nothing is being ransomed, you don't get something back and you can't really secure something already lost. It suffers from the same problems as other forms of extortion, namely that you can't really trust the other party to do what you want and really they have no incentive to do so.

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I don't think data leak extortioners have any incentive to even pretend they won't keep asking further payment.

Why not just offer a monthly subscription "service"?

At that point, the company should just pay for an actual security team.

Security is not a binary state. You can pay as much as you want but there’s no assurance that you won’t be hacked.

Great, now even crime groups are following consultancy advice. \s

And the best part? The ransomware startup can now mark the income as MRR extending to infinity, thereby significantly increasing the startup's valuation! If you want to learn more about B2B sales, hit that like button and click on this .exe file to subscribe for more updates.

thanks for the laugh, gave me a good chuckle by ".exe file"

but the parent post's point still stands - extortion (or ransom) requires something important to be held. If the private data of customers is not actually important, it cannot be used as a threat in the extortion.

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