Appeasement has never worked.
The only factor that matters is the adversaries residing in a jurisdiction with a lack of enforcement.
You make it sound like a simplistic game with set rules. There will be myriads of other reasons to breach companies, and even strictly sticking to the money part, doing ransom/extortion can have secondary and tertiary effects worth enough to do it even if the ransom fails.
If you look at it as a market, the victim is only one actor among many.
The only sustainable solution is to make crime no longer pay. Nothing else will work.
Basically making crime no longer pay best
Why wouldn't they do that and sell the data?
And there's of course paths to pay without losing face, like hiring a negociator or a recovery firm that acts like a bridge for the money[0]. We came to accept that companies don't act ethically and will only maximize profit, yet the narrative is still stuck on that weird assumption they care about the future of society regarding ransomware.
[0] https://zendata.security/2025/07/08/ransomware-negotiator-sc...
It might even be helpful: you could prevent the incentive to pay for security breaches regardless of the negotiation outcome.
Yes. The GDPR has provisions for this. But enforcement is still relatively light.
The reason they didn't pay is because they conducted a cost benefit analysis and decided it's not worth it to them.
No, it's not irrelevant because that future might be tomorrow. The criminals remain in possession of the data whether they get paid or not, that is, the extortion can be restarted the next day (or hour) after payment.
There's no way to trust an anonymous group you know nothing about, be it to keep their word or to keep your data safe from individual members or splintering groups.
No, whenever they decide not to pay it's because they made the decision to absorb the damage rather than pay criminals who may or not be sanctioned (and that fact may later emerge) creating additional liability. So you know that when they pay the damage would have been very great indeed. In this instance the damage is likely minor or more likely, off-sourced.
Nobody is not going to pay because that will be better for the collective to let the ransomware industry die. They may however choose to publicly state that as the reason.
I mean, it's just extortion. Nothing is being ransomed, you don't get something back and you can't really secure something already lost. It suffers from the same problems as other forms of extortion, namely that you can't really trust the other party to do what you want and really they have no incentive to do so.
Why not just offer a monthly subscription "service"?
You can't police the world.