It basically goes: growing user base -> growing amount of malicious content -> ability to submit domain to PSL. In that order, more or less.
In terms of security, for me, there's no issue with being on the same domain as my users. My cookies are scoped to my own subdomain, and HTTPS only. For me, being blocked was the only problem, one that I can honestly admit was way bigger than I thought.
Hence, the PSA. :)