Hacker News Reader

>I've always wondered what would happen with a shop that never has sales. A shop where the prices are always the same, [...] Does a shop like this exist, or existed?

An ex-Apple executive who ran the Apple retail stores tried that strategy with JC Penney and it didn't work:

https://www.google.com/search?q=jc+penny+everyday+low+price+...

View on HN

It actually was beginning to work. Corners of the internet where people discuss clothing and fashion trends were starting to buzz about JC Penny randomly starting to have trendier higher quality stuff for reasonable prices, etc.

I think they would've needed a another year or two of runway though to turn the ship around and court an entirely new (non-overlapping) customer base, and the investors simply weren't willing to give them that much time.

It's a useful case study, but without a memory erasing device changing strategy like that is different from being a shop that truly never has sales.

Reply on news.ycombinator.com