Similar projects exist for gaming for example Looking Glass, which also uses a Windows VM on KVM (the "Windows in Docker" thing is a bit of a lie, Windows doesn't run in the container, Windows runs on KVM on the host kernel).
UX wise, this is similar to RAIL.
That's not to say that this isn't neat, but it's also not something new (we still have two flavours: API simulation/re-implementation and running the OS [windows]). If this was a new, third flavour, that would be quite the news (in-place ABI translation?).