We spent quite a long time trying to come up with an original name. We had a few principles: * The name should be two syllables or at most three syllables.
* Something unique enough that we could easily win the top spot on search engines.
* Be able to register the .com
* Something to do with our mission/team/future brand (e.g. "myth" is about story telling)
Unfortunately, a lot of names we wanted were already taken, or the domain names were taken. We had another name, but it was morphed from a previous venture that had some issues with the other people involved so we didn't want to get into a legal dispute over it. We had been showing around some prototypes for quite some time and potential clients/partners really wanted a name they could refer to us by so we sat down for hours and finally pulled the trigger with Mythly.