Offer to trade your teams engineers to work on a product/feature/roadmap item of their choice in exchange for them doing your thing.
I have to ask a follow-up - there are cases, where the teams don't see any value in security at all, so they don't want anything that I'm selling. I think I know the answer to this one (namely, you need to build relationships with and convince the leads). But I am still looking for an alternative as the above is hard in all cases and impossible in some.