https://support.apple.com/en-us/101572
They are the polar opposite of Microsoft and Google when it comes to providing customer support.
No, really. They're not perfect, and as time goes on I keep agonizing more and more about whether they're worth the money. But also, I've had some amazing customer support from Apple employees over the years, and I at least have to concede that the money for those people's salaries has to come from somewhere.
Apple charges more, and people lose their absolute shit over that, but then you don't get abused anywhere near as much as Microsoft/Google do to you.
I have some landfill android tablets that are too slow to run the moral equivalent of flash games. The iPad’s I have (all low end models) are older than the androids (in one case, 2x older) and still work much better.
Retail price / years supported is pretty comparable for Apple and Android. On top of that, you can get deals on “discontinued” newly manufactured apple devices, and used ones as well.
I have many complaints about Apple, but value for money isn’t one of them.
I did pay for some out of warranty repairs on the Mac about 5 years ago. (Keyboard and battery replacement.) So that evens the total cost of ownership situation a little bit. Having a PC has only cost me about twice as much as having a Mac over the past 10 years.
They're not really afraid that individuals are going to rip off Windows, they are afraid that system builders are going to rip off 20 copies of Windows for machines that they build. In fact, given that they are so into Azure and GAME PASS and all sorts of thing you've never heard of, Windows might just be a loss leader.
FWIW, Microsoft has a much higher profit margin than Apple.