And yet, nobody feels that so viscerally that they feel compelled to write these schoolyard-level insults directed at its leadership every time it comes up in a HN thread.
Strange things happen when a leader merges the company brand and with his personal brand. It can strengthen the company brand (in the case of a plucky can-do technologist) but the company brand starts to get colored by the personality of the person (in the case of a person who goes off the deep end and starts saying weird and inflammatory stuff).